Tourism is a “manmade” product long before it is a question of structures or resources.
Consequently FarmTraveller works side-by-side with public authorities to integrate the economic players involved in the tourist value creation process.
Certification policies, integrated with projects for developing tourism, will contribute to the definition of methods and processes of ongoing activities enhancement and render credible the promise of a high-value welcome.
The respect for every location’s environmental and - even more so - cultural diversities, imposes an increasingly personalized approach to this theme, which is particularly aware of social dynamics.
Development of a territory from a tourist perspective, its promotion, identification of the most encouraging market niches, trend and scenario analysis, definition of development criteria that are coherent with the identity of the people and the resources involved .... these are all elements that contribute to an approach where FarmTraveller can play a strategic operations role.
