The choice of an art town is certainly rooted in the strong appeal of the countless, magical opportunities to be found both in Italy and abroad, not to mention the massive and varied type of hospitality on offer.
The art towns are generally quite easy for participants to reach and also offer a chance to use a vast range of tourist services, with plenty of leisure, culture and sports during breaks or after work sessions.
On the other hand it is worth remembering that many participants will already have visited these destinations so the need to personalize the event with bespoke activities is even more impelling in order to reinforce the exclusivity and the pleasure of spending time together.
Learning about the town’s tourist features can be achieved with fun methods: a treasure hunt or exclusive visits not available to the general public.
Often it is important to be aware of seasonality, to be able to optimize a budget by opting for low season and less crowds, which will allow the planner to dedicate more time to customising the meeting, incentive trip or event.
